Marketing Insights and Outrages Год выпуска: 2000Автор: Drayton BirdИздательство: Kogan PageСтраниц: 192ISBN: 0-74943-215-2Описание This is a collection of Drayton Bird's articles and extracts from "Marketing" magazine. The pieces cover all areas of marketing from branding to customer loyalty. There is a particular emphasis on learning opportunity and the author's own experience lends itself to hints and advice.
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Алексей, 22.01 Марина! Спасибо Вам большое! Работа мне понравилась, изложена простым языком и присутствует анализ основных моментов темы. Защитился на отлично, используя в докладе Ваш материал. Буду рекомендовать Вас студентам и коллегам.
