Customer relationship management in indian scenario: A strategic theoretical framework for relationship marketing in indian SMEs Год выпуска: 2012Автор: A MehtaИздательство: Страниц: 808ISBN: 3848402831Описание This is a book about customer entrepreneurship and relationship marketing for Indian small business. During the last few years the relationship marketing field has developed enormously and the customer relationship management (CRM)) function has now taken the central position. This book describes in detail the CRM development process, the CRM approach and the features of CRM with special reference to SMEs. This book represents an extended and thorough literature review related to relationship marketing, CRM & Entrepreneurship with special reference to Indian SMEs.
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Ольга Ирина, я просто в восторге!!! Даже, наверное, это я слабо выразилась. Я ее всю естественно не читала, но то, что я отрывками прочитала, и просмотрела, мне понравилось ужасно. Если работу оценят на пять, я вам вышлю еще 2000 рублей. (1000 за то, что она (уже) нравится мне, и 1000 за огромный труд.) Спасибо еще раз!!!
