Customer Relationship Marketing in Indian Steel Industry Год выпуска: 2012Автор: Kaushik BhattacharyaИздательство: LAP Lambert Academic PublishingСтраниц: 380ISBN: 9783659297946Описание Customer Relationship Marketing in Indian Steel Industry This book will help students and practitioners to understand the complex issues that marketing professionals deal with on a regular basis in forming, maintaining and enhancing relationship with their customers in B-2-B market. This book includes extensive literature survey on relationship marketing and describes in detail with concrete examples, how to formulate, implement and co-create successful relationship marketing programs for building relationship with firm's strategic customers.
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Наталья Спасибо за консультацию. Сегодня у меня была предзащита,все прошло практически удачно.
