Год выпуска: 2012 Автор: Stephen J. Tharrett, James A. Peterson Издательство: Страниц: 583 ISBN: 1606792156
Описание
Fitness industry specialists Stephen Tharrett and James Peterson present an updated edition to the most comprehensive blueprint ever created for developing. leading. managing, and operating a successful health/fitness business. The book is separated into ten distinct sections representing the primary skill sets needed to succeed as a leader and manager in the health/fitness club industry.Each section contains these and other key topics: Introduction to the Health/Fitness Industry (history, beliefs and behaviors, and consumer attitudes); Membership in the Health/Fitness Club Industry (value of membership and membership retention, variables known to influence attrition and retention, creating and defining positive club-based expediences, defining and creating a service culture, and programming for health/fitness clubs); The Health/Fitness Club Business (legal business structure, business operating models, getting started, financial models and tools, budgeting, forecasting, driving...