Год выпуска: 2012 Автор: Deirdre K. Breakenridge Издательство: Страниц: 176 ISBN: 0132983214
Описание
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationshipsa?¦ marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisionsa?¦ reflect social media realities throughout your policies and governancea?¦ generate greater internal collaboration, eliminating silos once and for alla?¦ listen to consumers’ conversations, and apply what you’re learninga?¦ build...
