The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) Год выпуска: 2012Автор: Erika NapoletanoИздательство: Страниц: 224ISBN: 1118134664Описание Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition.Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality.Community: It's the number one thing that unpopular brands have figured outa??learn how to build yours.Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset.Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing...
Похожие книги
Beverly Ann Browning. Rule of Thumb: A Guide to Sustainability for Small Business. – М.: , 2012. – 66 с. Erika Napoletano. The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters). – М.: , 2012. – 224 с. William Craft Brumfield, Boris V. Anan'Ich, Yuri Petrov, B. V. Ananich, Iu. A. Petrov, Woodrow Wilson International Center for Scholars. Commerce in Russian Urban Culture 1861-1914: 1861-1914. – М.: , 0. – 0 с. T. Parthasarathy, B. Dutta, J. A. M. Potters, T. E. S. Raghaven, D. Ray, A. Sen, Bangalore Indian Institute of Science, Indian Statistical Institute, Jawaharlal Nehru Centre for Advanced Scientific re. Game Theoretical Applications to Economics and Operations Research (Theory and Decision Library. Series C, Game Theory, Mathematical Programming, and Operations Research, Vol 18). – М.: , 0. – 0 с. Kevin Doyle, Environmental Careers Organization, Tanya Stubbs, Bill New Complete Guide to Environmental Careers Sharp, Sam Heizman, Sam Heizmann. The Complete Guide to Environmental Careers in the 21st Century. – М.: , 0. – 0 с. Fernando J. Gonzalez, Salman M. A. Salman, World Bank, Institutional Reform for Irrigation and Drainage Workshop. Institutional Reform for Irrigation and Drainage: Proceedings of a World Bank Workshop (World Bank Technical Paper, 524). – М.: , 0. – 0 с. Matt Makowicz. A Guide to BUILDING a SALES TEAM - faster, & for greater profit. – М.: , 2010. – 212 с. Chuck Eastman, Paul Teicholz, Rafael Sacks, Kathleen Liston. BIM Handbook: A Guide to Building Information Modeling for Owners, Managers, Designers, Engineers and Contractors. – М.: John Wiley and Sons, Ltd, 2008. – 504 с. Glenn J Treisman. The Psychiatry of AIDS – A Guide to Diagnosis and Treatment. – М.: , 2004. – 236 с. Donald Friedman. The Design of Renovations – A Guide to Renovation Design for Architects & Engineers. – М.: , 1997. – 192 с. Glenn J Treisman. The Psychiatry of AIDS – A Guide to Diagnosis and Treatment. – М.: , 2004. – 236 с. The Human Factors Section, Health, Safety and Human Factors Laboratory, Eastman Kodak Company. Ergonomic Design for People at Work. – М.: , 1989. – 432 с. Chuck Collins. Robin Hood Was Right – A Guide to Giving Your Money for Social Change. – М.: , 2001. – 304 с. Comp Photo Guide To Home Improvements. Comp Photo Guide To Home Improvements. – М.: , 2005. – 600 с. Jennifer Merritt. The Wall Street Journal Guide to Building Your Career. – М.: , 2012. – 208 с. RAND. HIGHLY RECOMMENDED: HARNESSING THE POWER OF WORD OF MOUTH AND SOCIAL MEDIA TO BUILD YOUR BRAND AND YOUR BUSINESS. – М.: , 2013. – с. Eckhart Tolle. The Power of Now: A Guide to Spiritual Enlightenment. – М.: Hodder & Stoughton Ltd., 2005. – 234 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Галина, 20.03 Вчера вот успешно защитилась. Спасибо Вам Огромное! Вы мне очень помогли!!!
