Год выпуска: 2012 Автор: Rajagopal Издательство: Страниц: 301 ISBN: 1466609699
Описание
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing.Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Мария, здравствуйте! 2 числа у меня была защита диплома. Все прошло отлично. Я получила 5 (одна из немногих). Хочу поблагодарить вас за помощь. Вы мне очень помогли! Спасибо вам большое!