Creativity in Public Relations Год выпуска: 2001Автор: Andy GreenИздательство: Kogan PageСтраниц: 208ISBN: 0749435887Описание Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. This book seeks to address this situation, to enable public relations practitioners to understand creativity, the creative process, how it works, how it can be managed, and how to improve individual creative skills.
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