Innovation as Strategic Reflexivity Sundbo, Jon Год выпуска: 0Автор: Jon Sundbo, Lars FuglsangИздательство: Страниц: 0ISBN: 0415273803Описание This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles. From an evolutionary point of view, the contributors argue that firms and organizations are increasingly forced to take into account the growing complexity of the environment. To do this, they must create strategies that interpret external expectations, but also deal with the internal reflexivity processes caused by innovation. The way to bridge between strategy and innovation, they suggest, is through strategic reflexivity.
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Дарик, 19.08 Юля, здравствуйте! Я работу прочитала.Все вроде бы отлично.Спасибо! Но впереди самое главное- встреча с научным руководителем, соответственно, ее слово будет последним. Если что, я вам напишу или позвоню.
