Год выпуска: 0 Автор: John E. Kuada, Olav Jull Sorensen, Olav Jull Srensen Издательство: Страниц: 0 ISBN: 0789010798
Описание
Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empirical insights into the motives, methods, and processes of internationalization of firms in the developing countries of Africa. Full of current facts and data, this informative book explores how government policies shape a country's strategies for global competitiveness and discusses reasons for internationalization, approaches to market analysis and market knowledge acquisition, and domestic and foreign interfirm relations. This essential guide will help you understand new international economic and business trends and how your firm can financially benefit from building new and prosperous relationships.
