Internationalization of Firms Год выпуска: 2011Автор: Luisa Campos and Catherine AxinnИздательство: LAP Lambert Academic PublishingСтраниц: 164ISBN: 9783846521854Описание Today more than ever, firms in many industries are internationalizing. Why? How? This book focuses on firms producing and exporting shoes from the Vale do Rio dos Sinos region of Brazil, an important shoe exporting hub. What motivates shoe companies to go abroad? What modes of entry are they using? What internationalization processes are these companies are following? Today, developing countries are playing a more important role in the global economy and companies from these countries are internationalizing and searching for global markets. To learn more, start reading!
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