Год выпуска: 2003 Автор: Earl D. Honeycutt, John B. Ford, Antonis C. Simintiras Издательство: Routledge Страниц: 336 ISBN: 0415300444
Описание
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.