Год выпуска: 0 Автор: Michael E. Gerber Издательство: Страниц: 0 ISBN: 0066214696
Описание
Michael E. Gerber is a truly revolutionary business thinker. His unique E-Myth insights have helped transform hundreds of thousands of small businesses around the world. According to Gerber, The E-Myth is the myth of the entrepreneur. Most businesses fail to fulfill their potential because business owners are not entrepreneurs (as most people think them to be) but "technicians suffering from an entrepreneurial seizure." After all, says Gerber, most Physicians are the quintessential technicians -- they build practices by doing the work of the business...by seeing patients! As a result, most Physicians don't own a true business, but a job -- the all-consuming daily routine Gerber refers to as "doing it, doing it, doing it." Sound familiar? With The E-Myth Physician, Michael Gerber focuses on the business of being a Physician, rather than the work of it. He reveals a radical mind-set that will free Physicians from the tyranny of the unprofitable, unproductive,...
