Год выпуска: 0 Автор: Margaret C. Brindle, Peter N. Stearns Издательство: Страниц: 0 ISBN: 1567203965
Описание
Organizations pour billions of dollars into programs that in the end prove to be nothing but fads--short lived "enthusiasms" with little purpose other than to make those who initiate and promote them rich. Brindle and Stearns analyze these vogues and fashions, and find that over a history of at least a century, there is continuity to them. Fads are both product and process, they find, tied to tensions in the workplace and to those who too quickly profess solutions to problems these tensions cause. The authors shed new light on such fads, show how they develop in other cultures too, and give managers everywhere new ways to react to them.
