Год выпуска: 0 Автор: L. J., III Bourgeois, Irene M. Duhaime, J. L. Stimpert, Larry Stimpert Издательство: Страниц: 0 ISBN: 0030321042
Описание
Integrating three primary themes, Strategic Management Concise Edition emphasizes how managerial thinking influences strategy formulation and implementation; the importance of change and the need to think dynamically about strategic management; and the importance of organizational learning. Integrating real-world coverage throughout, the text includes such important issues as problems associated with price competition, the use of litigation as a competitive weapon, the unique challenges of service businesses, the limitations of boards of directors, and much more.
