Strategic Marketing for NonProfit Organizations (6th Edition) Год выпуска: 0Автор: Alan Andreasen, Philip KotlerИздательство: Страниц: 0ISBN: 013041977XОписание Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
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