Год выпуска: 2007 Автор: Alan Andreasen, Philip Kotler Издательство: Prentice Hall Страниц: 504 ISBN: 013175372X
Описание
Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on srategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.
