Год выпуска: 2001 Автор: Stedman Graham, Lisa Delpy Neirotti, Joe Jeff Goldblatt Издательство: McGraw-Hill Irwin Страниц: 336 ISBN: 0071361243, 978-0-07-136124-8
Описание
Sports marketing is a prestigious and challenging career. "The Ultimate Guide to Sports Marketing", Second Edition, will show you how to get your foot in the door and, once inside, construct a solid career in virtually any sport-related field you choose. The first book to go behind the scenes to examine all the fundamentals from getting that elusive first job interview to acquiring funding, negotiating contracts, managing event logistics, and more this integrated approach to sports marketing features: Discussions with top-level professionals who helped establish and define the field; The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis A proven method for identifying internal aspects and external variables that may affect your success; Sample agreements for independent contractors, sponsorship, licensing, endorsements, and venues. Whether you are managing and marketing sports organizations, products, events, or even the...
