Год выпуска: 2010 Автор: Lee B. Salz, Jenny L. Hamby Издательство: Страниц: 138 ISBN: 1935602039
Описание
The right to free speech was never meant to prohibit experts from generating income through speaking. Yet, many speakers seem to interpret "free speech" as a mandate to give away their specialized expertise for free, with exposure as their only compensation. And, exposure doesn't pay the bills. Stop Speaking For Free! The Ultimate Guide to Making Money with Webinars positions you to get paid for your expertise by delivering attendee-funded webinars. Your presentation may be virtual, but the dollars are real!You will discover:Three criteria to guide you in the selection of your most saleable content ... what people will readily pay to learn from youThree types of prospective registrants ... how to engage each of them effectively and at the right timeA specialized copywriting methodology designed to drive registrations for attendee-funded webinars Free and low-cost marketing strategies to creatively reach your prospects ... beyond your databaseDue diligence guidelines that help you...
