Marketing Strategy: The Challenge of the External Environment Год выпуска: 0Автор: David MercerИздательство: Страниц: 0ISBN: 0761958762Описание Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment. Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b
Похожие книги
Mark E. Hill. Marketing Strategy: The Thinking Involved. – М.: , 2012. – 360 с. David Brown, Kassandra Bentley. All About Stock Market Strategies : The Easy Way To Get Started. – М.: , 0. – 0 с. Paul Fifield. Marketing Strategy: The Difference Between Marketing and Markerts. – М.: Elsevier, 2007. – 328 с. David Mercer. Marketing Strategy: The Challenge of the External Environment. – М.: , 0. – 0 с. Delbert I Hawkins. Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk). – М.: , 2003. – 0 с. Joe Y Eng. China Investment Environment & Strategies : The Key to Winning in the Greater China Market. – М.: , 2005. – 0 с. Rainer Matiasek. Marketing Strategies of International Retail Banks: Between Standardization and Adaptation in Central and Eastern Europe. – М.: , 2009. – 84 с. The Financial Services Group, Spicer and Oppenheim. The Spicer & Oppenheim Guide to Securities Markets Around the World. – М.: , 1988. – 248 с. The Financial Services Group, Spicer and Oppenheim. The Spicer & Oppenheim Guide to Securities Markets Around the World. – М.: , 1988. – 248 с. Melina Politi. Social Media Marketing Strategy. – М.: LAP Lambert Academic Publishing, 2013. – 160 с. Nitya Sharma. Marketing Strategies of Small Scale Industries in Punjab. – М.: Scholars' Press, 2014. – 428 с. Temesgen Belayneh Zerihun and V. Shekhar. Effect of e-marketing on the performance of financial service sectors. – М.: LAP Lambert Academic Publishing, 2012. – 432 с. Chalachew Adege Eshetu. Assessment of Marketing Strategy A case of Brewery Industry. – М.: LAP Lambert Academic Publishing, 2011. – 68 с. Angela REPANOVICI. MARKETING STRATEGIES FOR DIGITAL REPOSITORIES. – М.: LAP Lambert Academic Publishing, 2010. – 224 с. Guy Palace. The Circus: Marketing to the Masses: Amazing Amalgamation of Alliteration. – М.: LAP Lambert Academic Publishing, 2012. – 112 с. Omotayo Adegbuyi. Marketing strategies and performance of agricultural marketing firms. – М.: LAP Lambert Academic Publishing, 2011. – 452 с. Samuel Hannay. Business plan and marketing strategy to set up a fitness center. – М.: LAP Lambert Academic Publishing, 2013. – 116 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Ольга, 08.06 Уважаемая, Марина, мы Вам очень благодарны за дипломную работу. Сама студентка не хотела Вас беспокоить по пустякам (как ей казалось), а самостоятельно доработать диплом по требованиям преподавателей. К сожалению, работает она даже по субботам, и сил хватило только лишь на то, чтобы разобрать диплом. Извините за столь позднее обращение к Вам.
