A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century Год выпуска: 0Автор: Scott Bedbury, Stephen FenichellИздательство: Penguin Books Ltd.Страниц: 240ISBN: 0142001902Описание What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Похожие книги
William Craft Brumfield, Boris V. Anan'Ich, Yuri Petrov, B. V. Ananich, Iu. A. Petrov, Woodrow Wilson International Center for Scholars. Commerce in Russian Urban Culture 1861-1914: 1861-1914. – М.: , 0. – 0 с. Wesley Clair Mitchell, Eli Ginzberg, a new preface by Eli Ginzberg. The Backward Art of Spending Money. – М.: , 0. – 0 с. Susan A. Resetar, Frank A. Camm, Jeffrey A. Drezner, Rand Corporation, United States Dept. of Defense Office of the Secretary of Defense, National Defense Research Institute. Environmental Management in Design: Designs from Volvo and Hewlett-Packard for the Department of Defense. – М.: , 0. – 0 с. Tim Forsyth, Energy and Environmental Programme, Royal Institute of International Affairs, United Nations Commission on Trade and Development, World Wide Fund for Nature. Positive Measures for Technology Transfer Under the Climate Change Convention. – М.: , 0. – 0 с. Environmental Action Programme for Central and Eastern Europe, Richard Ackermann, Ministerial Conference "Environment for Europe, World Bank, Organisation for Economic Co-Operation and Development. Environmental Action Programme for Central and Eastern Europe: Setting Priorities : Abridged Version of the Document Endorsed by the Ministerial Conference, Lucerne, Switzerland, 28-30 April, 1993. – М.: , 0. – 0 с. Leadership The Center For Army, Army Department of the. The U.S. Army Leadership Field Manual. – М.: , 0. – 0 с. Joseph S. Nye, William A. Owens, James R. Schlesinger, R. James Woolsey, James A. Lewis, Joseph S., Jr. Nye, James Andrew Lewis, Erin Schlather, Csis Commission on Technology Security in the Twenty-First Century. Computer Exports and National Security: New Tools for a New Century : A Report of the Csis Commission on Technology Security in the 21St-Century (Csis Panel Reports.). – М.: , 0. – 0 с. Doug Peterson, Walter G. Meyer. Going for the Green: Selling in the 21st Century. – М.: , 0. – 0 с. Scott Bedbury, Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. – М.: Penguin Books Ltd., 0. – 240 с. Gurnek Bains. Meaning, Inc.: The Blueprint for Business Success in the 21st Century. – М.: , 2007. – 224 с. Outsourcing and Offshoring in the 21st Century: A Socio-Economic Perspective. – М.: , 2006. – 482 с. Hisani P. DuBose. Do I Have to be a Starving Artist in the 21st Century. – М.: , 2010. – 104 с. Dr. Jamie T. Pleasant Ph.D. Advertising Principles: How To Effectively Reach African Americans in the 21st Century. – М.: , 2010. – 138 с. Robert Gilpin. The Challenge of Global Capitalism – The World Economy in the 21st Century. – М.: , 2002. – 408 с. Thomas J. Dorsey. Thriving as a Broker in the 21st Century. – М.: , 1999. – 272 с. Inc. KT Solutions, KT Solutions has focused on what it takes to create efficient, professional multimedia training t KT Solutions specializes in the development of interactive multimedia training products for computer applications. Over the past decade. Beginning Windows NT Workstation 4.0 (Microsoft Windows NT). – М.: , . – с. Inc. KT Solutions, KT Solutions has focused on what it takes to create efficient, professional multimedia training t KT Solutions specializes in the development of interactive multimedia training products for computer applications. Over the past decade. Advanced Word for Office 97 (Microsoft Word 97). – М.: , . – с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Настя Юля добрый день!спасибо Вам за консультацию,у меня не было замечаний и сегодня я ее защитила на 4!))
