Qualitative Methods for Marketplace Research Год выпуска: 0Автор: Shay SayreИздательство: Страниц: 0ISBN: 0761922695Описание All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.
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Ольга Уважаемая Юлия, здравствуйте, Огромное Вам спасибо за блестяще подготовленные и оформленные доклады и презентации! Вы настоящий профессионал! Читаете без слов мысли и студента, и, самое удивительное, преподавателя (который в данном случае сам плохо знает, что хочет, и постоянно придумывает новые требования и условия Очень здорово сделано и очень интересно. Ещё раз огромное спасибо, в том числе и за срочность!
