Год выпуска: 2003 Автор: Philip Henslowe Издательство: Kogan Page Страниц: 160 ISBN: 0749440724, 978-0-7494-4072-5
Описание
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.
