Beyond Traditional Marketing : Innovations in Marketing Practice (IMD Executive Development Series) Год выпуска: 2005Автор: Kamran KashaniИздательство: Страниц: 0ISBN: 0470011467Описание Book DescriptionThis book aims to be what every marketing manager needs to know about marketing in todays competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ?classic literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two-way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real-world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.
Похожие книги
Bo Edvardsson, Anders Gustafsson, Michael D. Johnson, Bodil Sanden. New Service Development and Innovation in the New Economy. – М.: Studentlitteratur AB, 2000. – 228 с. Conference on Government Bond Markets and Financial Sector Development, Yun-Hwan Kim, Asian Development Bank. Government Bond Market Development in Asia. – М.: , 0. – 0 с. Innovations in Financial and Economic Networks (New Dimensions in Networks). – М.: , 2003. – 0 с. Kamran Kashani. Beyond Traditional Marketing : Innovations in Marketing Practice (IMD Executive Development Series). – М.: , 2005. – 0 с. J. Paul Peter. Marketing Management: Knowledge and Skills. – М.: , 2003. – 0 с. Indrajit Sinha, Thomas Foscht. Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game. – М.: , 2007. – 192 с. Ulrich Steger, Wolfgang Amann, Martha Maznevski. Managing Complexity in Global Organizations (IMD Executive Development Series). – М.: , 2007. – 312 с. Peter Doyle. Innovation in Marketing. – М.: , 2010. – 224 с. Kamran Kashani. Beyond Traditional Marketing. – М.: , 2005. – 324 с. Janice Gow Pettey. Cultivating Diversity in Fundraising (AFP/Wiley Fund Development Series). – М.: , 2001. – 312 с. Roman Frydman, Michael D. Goldberg. Beyond Mechanical Markets: Asset Price Swings, Risk, and the Role of the State. – М.: , 2011. – 304 с. Dr. Meniga Muthyalu. Marketing Practices of Forest Dependent Communities. – М.: LAP Lambert Academic Publishing, 2012. – 364 с. Linus Lundell and Filip Goldmann. Market Practice in a Nonprofit Setting. – М.: LAP Lambert Academic Publishing, 2012. – 88 с. Rizwan Raheem Ahmed. Unethical Pharmaceutical Marketing Practices in Pakistan. – М.: LAP Lambert Academic Publishing, 2014. – 216 с. Arsalan Mujahid Ghouri and Naveed R Khan. Marketing Practices in Small and Medium Sized Business of Pakistan. – М.: LAP Lambert Academic Publishing, 2012. – 120 с. Girma Tefera. The marketing practices and problems of MSEs in Addis Ababa. – М.: LAP Lambert Academic Publishing, 2012. – 92 с. Djamel Dilmi. The Formation of Traditional Markets in the Historic Cities. – М.: LAP Lambert Academic Publishing, 2014. – 200 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Алексей Виталя, привет. Ну вот, наконец-то свершилось! Сдал на отлично! Больше переживал. Моя (наша) работа после вашего сопровождения была признана как самая оригинальная и самая подробная (благодаря стилю моего знакомого из Пензы). Защита длилась почти час и под конец у меня открылось такое красноречие, что у комиссии толком и не нашлось вопросов.
