Год выпуска: 2003 Автор: Antony Jay Издательство: Страниц: 0 ISBN: 8480887621
Описание
Book DescriptionApplying Machiavellian precepts to such modern corporations as General Motors, Apple Computers and Microsoft, this management guide asserts that corporations can benefit from some of the same strategies, tactics, and techniques as those used by governments. A lighthearted approach and insights from The Prince lead managers to understand their corporations better by focusing on the nature and behavior of its leaders and viewing it from the eyes of a historian rather than an accountant. Aplicando los preceptos de Maquiavelo a tan modernas corporaciones como General Motors, Apple Computers y Microsoft, esta guia de administracion sostiene que las corporaciones se pueden beneficiar con algunas de las mismas estrategias, tacticas, y tecnicas como aquellas usadas por los gobiernos. Un acercamiento accesible y una vision comprensiva tomados del El Principe guia a los gerentes a entender mejor a sus corporaciones, al enfocar en la...
