Focus Groups: Supporting Effective Product Developement Год выпуска: 2003Издательство: Страниц: 0ISBN: 0415262089Описание Book DescriptionWhile most titles in this area cater for marketing, political and social science research, this book sets out the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects, and compares their use with other methods. Examples from a wide range of subject areas including IT systems, product design and health and safety research are included. The book demystifies the subject and includes practical guidance on setting up and running focus group sessions, to enable and encourage the professional (and novice) to utilize these techniques. The books is intended for ergonomists, designers and anyone running product-related focus groups or involved in product research.
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Марина Здравствуйте, Юлия! Хочу вас поблагодарить за курсовую, которую вы для меня сопровождали! Большое вам спасибо :) Сама бы я не справилась :) Мне правда 4-ку поставили, но зато автоматом... На отлично я отказалась отвечать... Только нервы тратить :) Всё равно огромное спасибо :)
