Marketing Management Text and Cases Год выпуска: 2004Автор: LALИздательство: Страниц: 0ISBN: 0072967625Описание Book DescriptionThis is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.
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Кирилл Недавно вы мне давали консультации по диплому. Он прошел без поправок со стороны преподователя. Спасибо за консультацию все было сделано качественно.
