Год выпуска: 2005 Автор: Keith Michael Hearit Издательство: Страниц: 0 ISBN: 0805837892
Описание
Book DescriptionCrisis Management by Apology: Corporate Response to Allegations of Wrongdoing examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, and includes an international apology-making case from Japan. The broad-perspective approach of this volume makes the content relevant andappealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business...
