Год выпуска: 2012 Автор: Musambya Mutambala Издательство: LAP Lambert Academic Publishing Страниц: 100 ISBN: 9783659249228
Описание
Technological innovation improves the effectiveness of enterprises. Based on survey and interview, this book shows that small entrepreneurs in furniture making have some capabilities of adopting innovation from outside their firms and make changes in-house. They reached an incremental innovation in quality furniture, while adopting design and size of furniture. However, they seem to be less innovative in production techniques, work organisation, and marketing strategies. To effect the changes, they rely on various sources such as customers, photographs, competitors, catalogue and brochures, and imported furniture. Ability to innovate is being constrained by factors such as insufficient and outdated equipment, inadequate technical expertise, high cost of raw materials, and threat from imported furniture. Yet, others include shortages and inconsistency of demand and high cost of marketing strategies. All these factors are largely contributed by limited capital most small enterprises are...
