Год выпуска: 2009 Автор: Deborah N. Simorangkir Издательство: LAP Lambert Academic Publishing Страниц: 268 ISBN: 9783838316857
Описание
Public relations is often regarded as a female field. In Indonesia, women have entered PR in conventionally male-dominated fields. Women predominate in its teaching, and many are setting up their own agencies. In Indonesia, PR is a developing field where it seems that gender equity has become a reality. But has it really? This book analyzes the impacts of the feminization of PR, and whether this is benefiting women practitioners and the overall industry in Indonesia. Based on in-depth interviews with 53 PR practitioners and educators in Jakarta, and a mailing list discussion, this book analyzes factors of the glass ceiling and role congruity theories from radical feminist and liberal feminist perspectives. This analysis helps build a feminist theory of PR by demonstrating the importance of the organizational environment to the influence of PR practitioners, both male and female. On a practical level, this book went beyond the simple claim that gender discrepancies...
