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Private sector and NGOs partnerships: environmental or image concern?



Год выпуска: 2013
Автор: Helena Lemos dos Reis Magalhaes Gomes and Antonio Ribeiro de Almeida Junior
Издательство: LAP Lambert Academic Publishing
Страниц: 124
ISBN: 9783659139512
Описание
The conception of this research dates back to 2007, year when its author participated in the Environment Trainee Program of Fundacao O Boticario de Protecao a Natureza, currently called Fundacao Grupo Boticario. During the Program, twenty trainees representing NGOs from all over Brazil underwent a process that included creating an organizational development project at their respective institutions. Within this scenario, many challenges to maintain these organizations were brought up, giving highlight to the controversy surrounding sponsoring companies and the impact of their demands on the internal dynamics of those organizations. This research was thus structured with the purpose of investigating and describing how the business sector relates to environmental NGOs in order to build a more environmentally favorable image, as well as the way in which such relationship interferes in the NGOs actions.


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