Год выпуска: 2011 Автор: Gilbert Esambili Akeh Издательство: LAP Lambert Academic Publishing Страниц: 88 ISBN: 9783844399325
Описание
This thesis has been written as a result of the growing interest of the Dusseldorf Marketingand Tourism in knowing the wants and needs of the Dutch weekenders in order to preparea proper marketing strategy to attract the Dutch weekenders. Dusseldorf has in the pastfew years experienced growing increase of Dutch visitors in the city. Even though a propermarketing strategy had not being put in place and a promotion campaign to attract theDutch weekenders, yet Dusseldorf still attracted many Dutch visitors. As a result of suchincrease in the number of Dutch visitors coming in, Dusseldorf Marketing and Tourismwants to increase the number of arrivals of Dutch weekenders. The report looks to answerfirst of all the main research question which is what are the needs and wants of theDutch weekenders when they are in search of a weekend (or short break) holidaydestination?And then sub questions like- What are the needs and wants of the Dutch weekenders?- How appealing is Dusseldorf as a tourist...
