Год выпуска: 2010 Автор: Michael Ilogu Издательство: LAP Lambert Academic Publishing Страниц: 108 ISBN: 9783843371254
Описание
Faced with widespread social, economic, technological, and cultural change, Further/Higher Education institutions need to enhance the value and effectiveness of their relationships with customers (employers, community and students). Given that such relationships are vital to helping the institutions align skills development in their curricula to wider societal needs, among other benefits such as improvement of their resources, it is necessary to have a tested template for initiating such relationships. This book explores CRM in education and CRM implementation in the UK FE sector. After introducing the concepts CRM and systems integration, it argues that CRM systems integration with legacy systems in an FE College is vital so as to support increasingly complex and strategic business focused relationships.
