Год выпуска: 2010 Автор: Vivek Kale Издательство: Tata McGraw Hill Education Private Limited Страниц: 572 ISBN: 0070680078, 978-0070680074
Описание
"In the current business environment, it is imperative that CRM (Customer Relation Management) systems need to evolve from storehouses of customer information into effective tools for building customer relationships and adding competitive edge to organizations. Addressing this critical need, A Guide to Implementing Oracle Siebel CRM 8.x serves as a one-stop reference on Oracle Corp.'s Siebel CRM. It guides the readers through the basics of CRM to the specifics of Siebel software application, giving them a conceptual grounding, and a ready roadmap to successful Siebel CRM implementation. Key features of the book: * In-depth explanation of the concept, rationale, business benefits, and frameworks of evaluation and selection of CRM systems. * Comprehensive discussion on the main components of Siebel-application modules, operating environment, and tools. * Thorough coverage of the entire project cycle from the pre-requisites and methodology of eight-phased implementation to...
