Год выпуска: 2012 Автор: Mohammed Arif Hasan Chowdhury Издательство: LAP Lambert Academic Publishing Страниц: 96 ISBN: 9783659280078
Описание
Information technology has become today a main key issue for the growing of the business in the current world market. Moreover information technology strategy has been recognized also as one of the most important key factors for the successful of every business organization. This research is looking to analyze the IT strategy in IBX Sweden that is one of the famous purchasing solution providers in the world market. In case of IBX, how they use IT strategically and how they have aligned information technology with their business strategy for gaining business value. For performing this analysis information technology strategy and the alignment of business strategy by using D’Aveni’s hyper competitive model, Porters five forces model and Luftman’s maturity strategic alignment model are applied.
