Год выпуска: 2014 Автор: Nouman Shafique,Razzaq Athar and Tahir Saeed Издательство: LAP Lambert Academic Publishing Страниц: 116 ISBN: 9783659649752
Описание
Today, organizational success and performance depends on identifying, attracting, acquiring and maintaining customers in the highly intensive competition environment. The current research examine the problem of enhancing the organizational performance through customer relationship management capabilities (Customer interaction management Capability and Customer relationship upgrading Capability) in the presence of competition. Population of this research is mobile telecom sector in Pakistan. The random sampling design, sample size is 300 employees from different telecom organizations. They were administered the adopted questionnaire including, Customer relationship management capability (Customer Interaction management capability and customer relationship upgrading capability), organizational performance and competition intensity. Pearson Correlation, Regression, Moderated regression analyses tests were used for further analyses. The current study will enable companies to make a long...
