Corporate Image upon Points-of-Marketing at St. Patrick’s Int. College Год выпуска: 2011Автор: Ana GadjovaИздательство: LAP Lambert Academic PublishingСтраниц: 68ISBN: 9783844310108Описание the ‘points-of-marketing’ service encounters carry a major task of transferring the corporate image over the organisational boundary. This research gives recommendations for better management of points-of-marketing.A positivist approach was adopted in order to measure perceptions of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according to strength and favourability on a scale of 1-10.
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Екатерина Спасибо большое за все! Сегодня защитилась на 5 после консультаций с вами!
