Marketing Corporate Image Год выпуска: 0Автор: James R. Gregory, Jack WiechmannИздательство: Страниц: 0ISBN: 0844233072Описание A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corporate marketing efforts, and it provides recent case studies and examples of successful image advertising campaigns from well-known companies including General Electric, GTE, Xerox, and EastmanKodak.
Похожие книги
Susan G. Davis. Spectacular Nature: Corporate Culture and the Sea World Experience. – М.: , 0. – 0 с. Bernd H. Schmitt, Alex Simonson. Marketing Aesthetics: The Strategic Management of Brands, Identity and Image. – М.: , 0. – 0 с. Andrew Griffiths. 101 Ways to Market Your Business. – М.: Allen & Unwin, 2000. – 272 с. One Show Interactive: Advertising's Best Interactive & New Media (One Show Interactive, Vol 4). – М.: , 0. – 0 с. James R. Gregory, Jack Wiechmann. Marketing Corporate Image. – М.: , 0. – 0 с. Linda L. Meabon. Zippo Manufacturing Company (Images of America (Arcadia Publishing)). – М.: , 2003. – 0 с. Corporate Cultures and Global Brands. – М.: World Scientific Publishing Company, 2004. – 270 с. The One Club. The One Show Interactive Vol. VI (with DVD) : Advertising's Best Interactive & New Media (One Show Interactive: Advertising's Best Interactive & New Media). – М.: , 2004. – 0 с. David E. Carter. Logos Redesigned : How 200 Companies Successfully Changed Their Image. – М.: , 2005. – 0 с. Sport and Corporate Nationalisms (Sport Commerce and Culture). – М.: , 2005. – 0 с. Andrew Griffiths. 101 Ways to Market Your Business: Building a Successful Business with Creative Marketing. – М.: Allen & Unwin, 2007. – 272 с. Kenneth E. Clow, Donald E. Baack. Integrated Advertising, Promotion, and Marketing Communications (3rd Edition). – М.: , 2006. – 544 с. T.C. Melewar. Facets of Corporate Identity, Communication and Reputation. – М.: , 2008. – 233 с. Ana Gadjova. Corporate Image upon Points-of-Marketing at St. Patrick’s Int. College. – М.: LAP Lambert Academic Publishing, 2011. – 68 с. Zulhamri Abdullah. Corporate Communication Management. – М.: LAP Lambert Academic Publishing, 2014. – 244 с. Patricia Martinez Garcia de Leaniz and Ignacio Rodriguez del Bosque Rodriguez. Corporate marketing : A new marketing paradigm. – М.: LAP Lambert Academic Publishing, 2013. – 92 с. Anton Zanev. Green Innovations and competitive market performance. – М.: LAP Lambert Academic Publishing, 2013. – 64 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Ирина Большое спасибо Вам за присланные материалы, да и за всю работу в целом. Вы мне очень помогли и мне было приятно с Вами сотрудничать. С удовольствием буду рекомендовать своим друзьям и знакомым воспользоваться Вашими услугами.
