Год выпуска: 2012 Автор: Neeta Baporikar Издательство: LAP Lambert Academic Publishing Страниц: 320 ISBN: 9783848408498
Описание
Strategic Management Text & Cases - A GULF Perspective covers fundamentals of strategic management in an easy and lucid manner. The flag of the Gulf Co-operation Council which represents the Arab oil states of Saudi Arabia, Bahrain, Qatar, Kuwait, Oman and the UAE - commonly referred as GULF is the cover. Designed for graduate and masters level students to learn principal concepts and major practical issues with simple language to enhance understanding even to students whose first language may not be English is the aim. There are eight conceptual chapters and twenty case studies. After Introduction, chapter one is Strategy - Today and Tomorrow, two covers Strategic Planning Process and three is Strategy Tools. Four and five delve with Strategy Formulation, and Strategic Implementation. Chapter six is challenges in Strategic Management, seven is Strategic Management and Globalization and chapter eight is Innovations and Global Organizations. The next part is Case Method and Cases....
