Год выпуска: 2011 Автор: Wijdan Abu Ghazaleh/Badriye Издательство: LAP Lambert Academic Publishing Страниц: 76 ISBN: 9783845476728
Описание
The Psychological Factors influencing the Buying Decision of Consumers" analyses the Five Major Factors(motivation,learning,personality,attitudes and perception) in the inner self of consumers which make them behave differently in the Marketplace.Different Consumers behave differently in the same occasions, On the other hand the same consumer may behave differently on seperate occasions . Only by understaning the Consumer psychological traits and inner self , marketers can make successful Businesses and satisfy their consumers gaining much more profit. Psychological Traits inside each one of us affect our daily decisions in General and our buying decisions in specific.
