Customer Satisfaction in Commercial Baking Sector
Год выпуска: 2012 Автор: Alemayehu Fanta Издательство: LAP Lambert Academic Publishing Страниц: 108 ISBN: 9783659233319 Описание This book is an important initial step in highlighting the significance of customer satisfaction in Ethiopian banking industry. The Book enables the banking marketers to measure their customers’ satisfaction, competitiveness and helps to formulate more effective marketing strategy. It is hoped to contribute to the existing literature on customer satisfaction in banking industry. It also encourages others to do more research on customer satisfaction in banking sector. Thus, this book will be a potential resource for academicians, learners, practitioners as well as researchers in areas of banking.
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