Год выпуска: 2012 Автор: Muhammad Aashir Издательство: LAP Lambert Academic Publishing Страниц: 84 ISBN: 9783659116476
Описание
There has been a considerably large scale growth in Islamic finance & banking in Muslim countries around the world and especially in Pakistan during the last twenty years, mainly to ensure the delivery of social & economic development through financial services in accordance with Islamic teachings. The study achieves its objectives by measuring the degree of customer satisfaction of Islamic banking customers, investigating the reasons to identify why customers deal with Islamic banks, and further making recommendations to conceive Islamic banking products in accordance with customers preferences. It also brings different shades of opinion to the fore on the subject such as profile and banking habits of Islamic banking customers, their awareness, usage, perceived importance and degree of satisfaction with the current products and services offered by the Islamic banking sector in Pakistan.
