Год выпуска: 2014 Автор: Zulhamri Abdullah Издательство: LAP Lambert Academic Publishing Страниц: 244 ISBN: 9783659506482
Описание
Corporate Communication Management (Perception Management & Strategy Development). Corporate communication has become a distinctive discipline of strategic management. This discipline vigorously contributes to the organizational internal and external functions and its strategy development especially in key areas such as stakeholder relations, reputation management, corporate identity, corporate image, corporate branding, corporate governance, trust and corporate social responsibility. Interestingly, the focal point of this book is it is vital to unveil some hard international evidences in Asia, Europe and the United States. This book is written primarily to enrich knowledge of corporate communication management for the following groups of readers: a) Postgraduate and undergraduate students studying in the fields of corporate communication & corporate marketing. b) Strategic practitioners practicing corporate communication, public relations, & strategy planning. c)...
