The Effect of Personality Traits on the Bank's Customer Год выпуска: 2013Автор: Hossein MiladianИздательство: LAP Lambert Academic PublishingСтраниц: 68ISBN: 9783659369681Описание In an increasingly competitive environment, introducing and creating a brand image in the minds of distinct consumer groups is considered as one the main organizational and marketing missions of every company. Identifying the characteristics of consumer groups is a requirement for market segmentation and has priority over identifying the appropriate characteristics of a brand or product. By understanding consumers, companies can predict their needs and demands to some extent. Identifying consumers’ characteristics helps the companies to reach an adequate understanding of their purchase decision-making process, attribute the characteristics of their brands of interest to their mental and behavioral traits, and identify different consumer groups.
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Любовь Хочу поблагодарить Наталию Ерофееву за отличную работу. Несмотря на то, что мною не совсем правильно была поставлена задача по сопровождению курсовой работы, работа после вашего сопровождения выполнена отлично и в оговоренные сроки. Очень приятно, что есть такой сайт и продекларированные на нем условия не расходятся с реальным результатом. Сегодня это не так часто встречается. Большое спасибо Вам. Вы молодцы. Так держать.
