Cross Cultural Consumer Behavior in an Emerging Economy Год выпуска: 2014Автор: Devinder Pal Singh and Manoj Kumar SharmaИздательство: Scholars' PressСтраниц: 308ISBN: 9783639718591Описание The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.
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Вафа, 02.03 Мне все согласовали! Спасибо Вам огромное!!! Мне было очень приятно с Вами работать! Если моим знакомым понадобятся дипломные работы, я обязательно посоветую Вас!
