Cross Cultural Consumer Behavior in an Emerging Economy
Год выпуска: 2014 Автор: Devinder Pal Singh and Manoj Kumar Sharma Издательство: Scholars' Press Страниц: 308 ISBN: 9783639718591 Описание The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.
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Юлия Мариночка! Я защитилась с оценкой "хорошо". Очень тебе благодарна, что не оставила меня в трудный момент. С уважением и большой признательностью.