Advertising Appeals Год выпуска: 2013Автор: Rajshree PandaИздательство: LAP Lambert Academic PublishingСтраниц: 64ISBN: 9783659443800Описание For graduate and Upper level undergraduate marketing courses. Insights into advertisement and its applications oriented introduction to advertisement appeals,the text explains to students how to understand and make use of the cultural knowledge and understand their behavior pattern and develop various advertisement and promotion strategy accordingly. The organization of chapters have been simplified for in depth understanding.
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