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Лучшие результаты

  1. Bernd H. Schmitt, Alex Simonson. Marketing Aesthetics: The Strategic Management of Brands, Identity and Image. – М.: , 0. – 0 с.
  2. Daniel Harris. Cute, Quaint, Hungry and Romantic: The Aesthetics of Consumerism. – М.: , 0. – 0 с.
  3. Gerard J. Tellis, Gerald J. Tellis. Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century, 168). – М.: , 0. – 0 с.
  4. Karen Ritchie. Marketing to Generation X. – М.: , 0. – 0 с.
  5. Robert Jackall, Janice M. Hirota. Image Makers: Advertising, Public Relations, and the Ethos of Advocacy. – М.: University of Chicago Press, 2000. – 342 с.
  6. Luc Dupont. Images That Sell: 500 Ways to Create Great Ads. – М.: , 0. – 0 с.
  7. Helen Kelly-Holmes. Advertising As Multilingual Communication. – М.: , 2005. – 206 с.
  8. R. Passikoff. Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand. – М.: , 2006. – 256 с.
  9. Doug Newsom. Bridging the Gaps in Global Communication. – М.: , 2006. – 168 с.
  10. Paul Jobling. Man Appeal: Advertising, Modernism and Menswear. – М.: , 2005. – 256 с.
  11. Helen Kelly-Holmes. Advertising as Multilingual Communication. – М.: , 2008. – 224 с.
  12. Tim Manners. Relevance: Making Stuff That Matters. – М.: , 2008. – 224 с.
  13. Susan Kirkland. Start & Run a Creative Services Business. – М.: , 2009. – 192 с.
  14. James Ballidis. Avoid Lawyer Advertising Hype. – М.: , 2009. – 31 с.
  15. Eli Pariser. The Filter Bubble: What the Internet is Hiding from You. – М.: Viking Books, 2011. – 320 с.
  16. Greg T. Young. 895 Sure-Fire Money Making Tips For Your Online Business: Get Very Effective Business Ideas, Sales Tips, Advertising Tips And Marketing Tactics ... Sales And More Money For Your Web Business. – М.: , 2011. – 334 с.
  17. Serialize: Family Faces and Variety in Graphic Design. – М.: , 2006. – 205 с.
  18. Schalk Venter. The People's Typography. – М.: LAP Lambert Academic Publishing, 2012. – 112 с.
  19. Darakhshan Batool. Role of Effective Graphic Design in Print Advertisments. – М.: LAP Lambert Academic Publishing, 2012. – 128 с.
  20. Abibat Bello. Music Appeal in Advertising and Product Recall among Nigerian Children. – М.: LAP Lambert Academic Publishing, 2013. – 80 с.
  21. Eric Ofori-Kwakye. Alcohol Advertising in Ghana. – М.: LAP Lambert Academic Publishing, 2011. – 92 с.
  22. Ruqaiya Hasan. Effects of some anti obesity herbal drugs on mammalian blood. – М.: LAP Lambert Academic Publishing, 2012. – 64 с.
  23. Mearg Tesfay. Audience Response towards Television Advertisements. – М.: LAP Lambert Academic Publishing, 2012. – 72 с.
  24. Adriana Angelova. Sexual Appeal in Advertising. – М.: LAP Lambert Academic Publishing, 2013. – 56 с.
  25. Rana Hassan and Mervat Abou Ouf. Humor appeal in Egyptian TV commercials:. – М.: LAP Lambert Academic Publishing, 2010. – 132 с.
  26. Dolgorsuren Chandmani and Regzedmaa Bayar. What you see? Value or ...?. – М.: LAP Lambert Academic Publishing, 2011. – 76 с.
  27. Rajshree Panda. Advertising Appeals. – М.: LAP Lambert Academic Publishing, 2013. – 64 с.
  28. Mikheil Korkia. Analysis of Tattoo and Piercing Usage in Print Advertisement. – М.: LAP Lambert Academic Publishing, 2014. – 108 с.
  29. Antonio Fernando Guimaraes. Green marketing and the ecological advertisement. – М.: LAP Lambert Academic Publishing, 2010. – 160 с.
  30. Qazi Mohammed Ahmed,Majid Aleem and Fatima Z. Nasir. Common Attitude Development Towards Advertising In Pakistan. – М.: LAP Lambert Academic Publishing, 2013. – 96 с.
  31. Muhammad Adnan Qureshi. Exposure of Woman through Media. – М.: LAP Lambert Academic Publishing, 2013. – 168 с.
  32. Arifur Rahman. Effectiveness of Humour in Advertising. – М.: LAP Lambert Academic Publishing, 2013. – 96 с.
  33. Gabriela Sosa Lamarche. The Relationship Between Cross-Media Usage and Brand Recall. – М.: LAP Lambert Academic Publishing, 2013. – 60 с.
  34. Agate Prozorovica. Fear Appeals in Advertising. – М.: LAP Lambert Academic Publishing, 2011. – 60 с.
  35. Tuhin Chattopadhyay. Research for Advertising Decision. – М.: LAP Lambert Academic Publishing, 2012. – 300 с.
  36. Maninder Singh. Celebrity endorsement and purchase decisions in India. – М.: LAP Lambert Academic Publishing, 2012. – 252 с.
  37. Sandeep Vij. Beliefs and Attitudes Toward Advertising in India. – М.: LAP Lambert Academic Publishing, 2012. – 368 с.

Дополнительные результаты

  1. Shintaro Okazaki. Handbook of Research on International Advertising (Elgar Original Reference). – М.: , 2012. – 576 с.
  2. Monika Ws. The image of women in press advertisements: Comparative analysis of Poland, Great Britain and Russia. – М.: , 2012. – 120 с.
  3. Carola Schiele. InGame-Advertising (German Edition). – М.: , 2012. – 128 с.
  4. Brajesh Kumar, Gouranga Patra. Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category. – М.: , 2012. – 268 с.
  5. Robert Heath. Seducing the Subconscious: The Psychology of Emotional Influence in Advertising. – М.: , 2012. – 264 с.
  6. Payam Hanafizadeh. Online Advertising and Promotion: Modern Technologies for Marketing. – М.: , 2012. – 430 с.
  7. Ed Salzman. Appeal Your Property Taxes -- And Win. – М.: , 0. – 0 с.
  8. Jonathan Lurie. Military Justice in America: The U.S. Court of Appeals for the Armed Forces, 1775-1980. – М.: , 0. – 0 с.
  9. Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail. – М.: , 2012. – 400 с.
  10. Harold S. Sharp. Advertising Slogans of America. – М.: , 0. – 0 с.
  11. Andrea Neidle. How to Get into Advertising. – М.: , 0. – 0 с.
  12. Hermann Vaske. Standing on the Shoulders of Giants: Hermann Vaske's Conversations With the Masters of Advertising. – М.: , 0. – 0 с.
  13. Kim M. Bayne, Kim M. Bayne. Marketing Without Wires: Targeting Promotions and Advertising to Mobile Device Users. – М.: , 0. – 0 с.
  14. Jim Aitchison, May Lwin. Clueless in Advertising. – М.: , 0. – 0 с.
  15. Steven Kemper. Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World. – М.: , 0. – 0 с.
  16. Ingomar Kloss, I. Abdullah, A. Batraga, R. Boddy, D. R. Chang, U Dimigen, C. Etayo, G. Frigkas, M. Lee, M. O. Lwin. More Advertising Worldwide. – М.: , 0. – 0 с.
  17. Margaret A. Morrison, Margaret Ann Morrison. Using Qualitative Research in Advertising: Strategies, Techniques, and Applications. – М.: , 0. – 0 с.
  18. August Bullock. The Secret Sales Pitch: An Overview of Subliminal Advertising. – М.: , 0. – 0 с.
  19. Bernd H. Schmitt, Alex Simonson. Marketing Aesthetics: The Strategic Management of Brands, Identity and Image. – М.: , 0. – 0 с.
  20. Daniel Harris. Cute, Quaint, Hungry and Romantic: The Aesthetics of Consumerism. – М.: , 0. – 0 с.
  21. Anne M. Cronin. Advertising and Consumer Citizenship: Gender, Images and Rights. – М.: Routledge, 2008. – 192 с.
  22. Terence A. Shimp. Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. – М.: , 0. – 0 с.
  23. Thomas C. Egelhoff, Tom Egelhoff. How To Market, Advertise And Promote Your Business Or Service In A Small Town. – М.: , 0. – 0 с.
  24. John Philip Jones. Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths. – М.: , 0. – 0 с.
  25. David W. Schumann, Esther Thorson, Conference on Advertising and Consumer Psychology 1996 Bloomfield Hil. Advertising and the World Wide Web (Advertising and Consumer Psychology Series). – М.: , 0. – 0 с.
  26. Gerard J. Tellis, Gerald J. Tellis. Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century, 168). – М.: , 0. – 0 с.
  27. Ross D. Petty. The Impact of Advertising Law on Business and Public Policy. – М.: , 0. – 0 с.
  28. Mark N. Clemente. The Marketing Glossary: Key Terms, Concepts and Applications in Marketing Management, Sales, Advertising, Public Relations, Direct Marketing, Market Research, Sales promotion. – М.: , 0. – 0 с.
  29. Henry Gambino. Salonovations' Marketing and Advertising for the Salon. – М.: , 0. – 0 с.
  30. Sean Mooney. 5,110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to Advertising in Japan. – М.: , 0. – 0 с.
  31. Jean J. Boddewyn. Global Perspectives on Advertising Self-Regulation : Principles and Practices in Thirty-eight Countries. – М.: , 0. – 0 с.
  32. New Directions in International Advertising Research. – М.: , 0. – 0 с.
  33. Tom Ross, Marilyn Ross. Big Ideas for Small Service Businesses : How to Successfully Advertise, Publicize and Maximize Your Business or Professional Practice. – М.: , 0. – 0 с.
  34. Aino Halinen, Routledge. Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies). – М.: , 0. – 0 с.
  35. Aspatore Books Staff, InsideTheMinds.com, Stephen Jones, T. Michael Glenn, Karen Edwards, Michael Linton, Jody Bilney, John Hayes, Richard Rivers, Richard Costello. Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising and Building Successful Brands. – М.: Aspatore Books, 0. – 228 с.
  36. A. D. Farbey. How To Produce Successful Advertising 3/E. – М.: , 0. – 0 с.
  37. Pamela Walker Laird. Advertising Progress: American Business and the Rise of Consumer Marketing. – М.: , 0. – 0 с.
  38. Practice of Advertising, The (Marketing Series : Professional Development). – М.: , 0. – 0 с.
  39. Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet. – М.: , 0. – 0 с.
  40. M. Carole Macklin, Les Carlson. Advertising to Children: Concepts and Controversies (1-Off Series). – М.: , 0. – 0 с.
  41. Jean Kilbourne, Mary Pipher. Can't Buy My Love: How Advertising Changes the Way We Think and Feel. – М.: , 0. – 0 с.
  42. Richard Earle. The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy. – М.: , 0. – 0 с.
  43. Karen Ritchie. Marketing to Generation X. – М.: , 0. – 0 с.
  44. Grace Avellana Villamora, Reva Basch. Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series). – М.: , 2003. – 0 с.
  45. Arch G. Woodside. Measuring the Effectiveness of Image and Linkage Advertising. – М.: , 0. – 0 с.
  46. Jim Krause. Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery Index. – М.: North Light Books, 2001. – 312 с.
  47. The One Club, Kevin Swanepoel. One Show Interactive Vol V: Advertising's Best Interactive And New Media. – М.: , 0. – 0 с.
  48. Fred E. Hahn. Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!. – М.: John Wiley and Sons, Ltd, 2003. – 368 с.
  49. One Show Interactive: Advertising's Best Interactive & New Media (One Show Interactive, Vol 4). – М.: , 0. – 0 с.
  50. Sonya D. Swinton. Star Power: Internet Celebrity : Successful Advertising, Marketing and Promoting to the Entertainment Industry on the Internet. – М.: , 0. – 0 с.
  51. Thom Forbes. Webworks: Advertising: Not-So-Simple Basics for Web Designers. – М.: , 0. – 0 с.
  52. Robert Jackall, Janice M. Hirota. Image Makers: Advertising, Public Relations, and the Ethos of Advocacy. – М.: University of Chicago Press, 2000. – 342 с.
  53. Luc Dupont. Images That Sell: 500 Ways to Create Great Ads. – М.: , 0. – 0 с.
  54. George E Belch, Michael A Belch. Advertising and Promotion with Powerweb. – М.: , 0. – 0 с.
  55. Linda Lipman. Real Estate Advertising That Works!. – М.: , 0. – 0 с.
  56. John McDonough, Karen Egolf, Jacqueline V. Reid. The Advertising Age Encyclopedia of Advertising. – М.: , 0. – 0 с.
  57. Barbara K. Kaye, Norman J. Medoff. Just a Click Away: Advertising on the Internet. – М.: , 0. – 0 с.
  58. Catherine Flood. British Posters: Advertising, Art and Activism. – М.: V&A Publications, 2012. – 128 с.
  59. John Farnworth. The Advertising of Massey-Harris, Ferguson And Massey Ferguson. – М.: , 2003. – 0 с.
  60. Kathleen Hall Jamieson. The Interplay of Influence : News, Advertising, Politics, and the Internet (with InfoTrac). – М.: , 2005. – 0 с.
  61. Monle Lee. Principles Of Advertising: A Global Perspective. – М.: , 2005. – 0 с.
  62. Edward Spence. Advertising Ethics (Basic Ethics in Action). – М.: , 2004. – 0 с.
  63. Sergio Zyman. The End of Advertising as We Know It. – М.: , 2003. – 0 с.
  64. Bob Garfield. And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All. – М.: , 2003. – 0 с.
  65. Heon Stevenson. British Car Advertising of the 1960s. – М.: , 2005. – 0 с.
  66. Renee Dickason. British Television Advertising : Cultural Identity and Communication. – М.: , 2003. – 0 с.
  67. Ileen E. Kelly. Advertising Vs. Marketing: The Ethical Challenge. – М.: , 2005. – 0 с.
  68. Robert East. The Effect of Advertising and Display : Assessing The Evidence. – М.: , 2003. – 0 с.
  69. Stephen Hawley Martin. Lean Advertising: How to Get Breakthrough Work Faster and Cheaper. – М.: , 2003. – 0 с.
  70. Adrian Mackay. Practice of Advertising, Fifth Edition. – М.: , 2004. – 0 с.
  71. Aspatore Books. Advertising & Marketing Law: Leading Lawyers on Strategies for Structuring Agreements & Transactions, Handling IP Matters, and More (Inside the Minds). – М.: , 2005. – 0 с.
  72. Andrew Griffiths. 101 Ways to Advertise Your Business : Building a Successful Business with Smart Advertising (101 . . . Series). – М.: , 2004. – 0 с.
  73. Kim Bartel Sheehan. Controversies in Contemporary Advertising. – М.: , 2003. – 0 с.
  74. New York Festival. New York Festivals 11 (New York Festivals Annual of Advertising). – М.: , 2003. – 0 с.
  75. Robyn Blakeman. The Bare Bones of Advertising Print Design. – М.: , 2004. – 192 с.
  76. Anne M. Cronin. Advertising Myths: The Strange Half-Lives of Images and Commodities (International Library of Sociology). – М.: , 2004. – 0 с.
  77. John Hood. Selling the Dream : Why Advertising Is Good Business. – М.: , 2005. – 0 с.
  78. William Mazzarella. Shoveling Smoke: Advertising and Globalization in Contemporary India. – М.: , 2003. – 0 с.
  79. Graphis Advertising Annual 2003 (Graphis Advertising Annual). – М.: , 2003. – 0 с.
  80. John O'Shaughnessy. Persuasion in Advertising. – М.: , 2004. – 0 с.
  81. Anthony J. Cortese. Provocateur: Images of Women and Minorities in Advertising : Images of Women and Minorities in Advertising. – М.: , 2004. – 0 с.
  82. Robert Sawyer. Kiss & Sell : Writing for Advertising. – М.: , 2004. – 0 с.
  83. William F. Arens. Contemporary Advertising w/ AdSim CD-ROM. – М.: , 2004. – 0 с.
  84. Applying Social Cognition To Consumer-focused Strategy (Advertising and Consumer Psychology). – М.: , 2005. – 0 с.
  85. Godfrey Harris. The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn'T, What's Fake, and Why. – М.: , 2004. – 0 с.
  86. Tom Richard. Smart Sales People Don't Advertise: 10 Ways to Outsmart Your Competition With Guerilla Marketing. – М.: , 2005. – 0 с.
  87. Donald, Ph.D. Baack. The Concise Encyclopedia of Advertising. – М.: , 2005. – 0 с.
  88. Bernice Kanner. The Super Bowl of Advertising: How the Commercials Won the Game. – М.: , 2003. – 0 с.
  89. The One Club. The One Show Vol. 25 : Advertising's Best Print, Design, Radio and TV (One Show). – М.: , 2004. – 555 с.
  90. Graham Vickers. Rewind Forty Years of Design & Advertising. – М.: , 2004. – 512 с.
  91. Joan Gibbons. Art and Advertising (Art and... Series). – М.: , 2005. – 208 с.
  92. A. Jerome Jewler. Creative Strategy in Advertising (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism). – М.: , 2004. – 352 с.
  93. Advertising Cultures. – М.: , 2003. – 224 с.
  94. Harold Davis. Google Advertising Tools. – М.: O'Reilly Media, 2006. – 352 с.
  95. Ron Beasley, Marcel Danesi. Persuasive Signs: The Semiotics of Advertising (Approaches to Applied Semiotics, 4). – М.: Walter de Gruyter, 2002. – 193 с.
  96. Kara Chan. Advertising and Hong Kong Society. – М.: The Chinese University Press, 2006. – 250 с.
  97. Kara Chan, James U. McNeal. Advertising to Children in China. – М.: The Chinese University Press, 2006. – 220 с.
  98. Michael Newman. 22 Irrefutable Laws of Advertising: And When to Violate Them. – М.: Wiley, 2006. – 350 с.
  99. Daniel O. Sorenson. Photoshop CS2 for Advertising and Marketing: Secrets from an Entertainment Advertising Insider. – М.: , 2005. – 224 с.
  100. James Hassett. AdverSelling: How to Build Stronger Relationships and Close More Sales by Applying 26 Principles from Successful Advertising Campaigns. – М.: , 2005. – 177 с.
  101. Thomas O'Guinn, Chris Allen, Richard J. Semenik. Advertising and Integrated Brand Promotion (with InfoTrac). – М.: , 2005. – 832 с.
  102. Helen Kelly-Holmes. Advertising As Multilingual Communication. – М.: , 2005. – 206 с.
  103. David Garfinkel. Advertising Headlines That Make You Rich. – М.: , 2006. – 148 с.
  104. David Bernstein. Advertising Outdoors: Watch This Space!. – М.: , 2004. – 240 с.
  105. Warren Berger. Advertising Today. – М.: , 2004. – 512 с.
  106. Terence A. Shimp. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. – М.: , 2006. – 656 с.
  107. Daniel Delis Hill. As Seen in Vogue: A Century of American Fashion in Advertising (Costume Society of America Series). – М.: , 2005. – 226 с.
  108. Elizabeth Martin. Marketing Identities through Language: English and Global Imagery in French Advertising. – М.: , 2006. – 240 с.
  109. Gary Dahl. Advertising For Dummies (For Dummies (Business & Personal Finance)). – М.: , 2007. – 336 с.
  110. Mark Tungate. Adland: A Global History of Advertising. – М.: , 2007. – 278 с.
  111. Paul Springer. Ads to Icons: How Advertising Succeeds in a Multimedia Age. – М.: Kogan Page Business Books, 2007. – 400 с.
  112. Arthur Berger. Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society. – М.: , 2007. – 224 с.
  113. Pamela Odih. Advertising in Modern and Postmodern Times (Published in association with Theory, Culture & Society). – М.: , 2007. – 0 с.
  114. Katherine J. Parkin. Food Is Love: Advertising and Gender Roles in Modern America. – М.: , 2007. – 304 с.
  115. Uwe Stoklossa. Advertising: New Techniques for Visual Seduction. – М.: Thames and Hudson, 2007. – 272 с.
  116. Anand Halve. Planning for Power Advertising: A User's Manual for Students and Practitioners. – М.: , 2005. – 264 с.
  117. The SAGE Handbook of Political Advertising. – М.: , 2006. – 504 с.
  118. R. Passikoff. Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand. – М.: , 2006. – 256 с.
  119. Barbara Mueller. Dynamics of International Advertising: Theoretical and Practical Perspectives. – М.: , 2004. – 342 с.
  120. Al Ries, Laura Ries. The Fall of Advertising and the Rise of PR. – М.: Harper Paperbacks, 2004. – 320 с.
  121. Kenneth E. Clow, Donald E. Baack. Integrated Advertising, Promotion, and Marketing Communications (3rd Edition). – М.: , 2006. – 544 с.
  122. Rex Briggs and Greg Stuart. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds. – М.: Kaplan Business, 2006. – 304 с.
  123. Steve Lance, Jeff Woll. The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference. – М.: , 2006. – 288 с.
  124. Paul Jobling. Man Appeal: Advertising, Modernism and Menswear. – М.: , 2005. – 256 с.
  125. 70s Magazine Advertisment in Japan. 70s Magazine Advertisment in Japan. – М.: , 2007. – 200 с.
  126. Helen Kelly-Holmes. Advertising as Multilingual Communication. – М.: , 2008. – 224 с.
  127. Darakhshan Batool. Role of Effective Graphic Design in Print Advertisments. – М.: LAP Lambert Academic Publishing, 2012. – 128 с.
  128. Abibat Bello. Music Appeal in Advertising and Product Recall among Nigerian Children. – М.: LAP Lambert Academic Publishing, 2013. – 80 с.
  129. Eric Ofori-Kwakye. Alcohol Advertising in Ghana. – М.: LAP Lambert Academic Publishing, 2011. – 92 с.
  130. Mearg Tesfay. Audience Response towards Television Advertisements. – М.: LAP Lambert Academic Publishing, 2012. – 72 с.
  131. Adriana Angelova. Sexual Appeal in Advertising. – М.: LAP Lambert Academic Publishing, 2013. – 56 с.
  132. Rana Hassan and Mervat Abou Ouf. Humor appeal in Egyptian TV commercials:. – М.: LAP Lambert Academic Publishing, 2010. – 132 с.
  133. Rajshree Panda. Advertising Appeals. – М.: LAP Lambert Academic Publishing, 2013. – 64 с.
  134. Mikheil Korkia. Analysis of Tattoo and Piercing Usage in Print Advertisement. – М.: LAP Lambert Academic Publishing, 2014. – 108 с.
  135. Antonio Fernando Guimaraes. Green marketing and the ecological advertisement. – М.: LAP Lambert Academic Publishing, 2010. – 160 с.
  136. Qazi Mohammed Ahmed,Majid Aleem and Fatima Z. Nasir. Common Attitude Development Towards Advertising In Pakistan. – М.: LAP Lambert Academic Publishing, 2013. – 96 с.
  137. Arifur Rahman. Effectiveness of Humour in Advertising. – М.: LAP Lambert Academic Publishing, 2013. – 96 с.
  138. Agate Prozorovica. Fear Appeals in Advertising. – М.: LAP Lambert Academic Publishing, 2011. – 60 с.
  139. Tuhin Chattopadhyay. Research for Advertising Decision. – М.: LAP Lambert Academic Publishing, 2012. – 300 с.
  140. Sandeep Vij. Beliefs and Attitudes Toward Advertising in India. – М.: LAP Lambert Academic Publishing, 2012. – 368 с.

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