Consumer Behavior in Retailing : An Indian Perpesctive Год выпуска: 2014Автор: Riteshkumar DalwadiИздательство: Scholars' PressСтраниц: 668ISBN: 9783639710168Описание This book focuses on how different factors contribute in shaping consumers perceptions about organized retail stores and to identify factors affecting consumers’ attitude towards organized retail stores. It also aims to discover motivating factors that attracts consumers to visit organized retail stores. Moreover, it not only intends to identify the factors affecting to consumer buying behavior while shopping at retail stores but also to bring out the preference parameters for shopping at organized retail stores rather than traditional stores. Whether consumers favor opening of such organized retail stores or not is also one of the research objective. Finally, the book brings out the areas of improvements for organized retail stores and suggests competent and innovative strategies for retail stores.
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Ольга, 16.11 Уважаемая Юлия, здравствуйте, Огромное Вам спасибо за блестяще подготовленные и оформленные доклады и презентации! Вы настоящий профессионал! Читаете без слов мысли и студента, и, самое удивительное, преподавателя (который в данном случае сам плохо знает, что хочет, и постоянно придумывает новые требования и условия Очень здорово сделано и очень интересно. Ещё раз огромное спасибо, в том числе и за срочность!
