Impact of FM Radio advertising on Listeners in Mumbai Год выпуска: 2012Автор: Navnita MegnaniИздательство: LAP Lambert Academic PublishingСтраниц: 416ISBN: 9783659233227Описание The research approach is based on finding out communicative effects of advertising which has considerable influence on the Upper and middle class consumers. The object of the study is to understand FM radio advertising, its effectiveness and finally assessing its impact on Upper and middle class consumers in the society. The study also focuses on another side of objective which is based on finding out advertising effectiveness rather than communication effectiveness. To measure advertising effectiveness and audience responses the study has also undergone in detail to assess campaign’s impact on the listeners. The study is directed to bring improvement in advertising and its promotional planning process and thereby better understanding the goal and objectives of the study, this usually, results in improving advertising communication and maintaining better relationship between the manufacturers and consumers, clients and agencies.
Похожие книги
Herbert W. Nickens, Adrienne Y. Stith, Lois Colburn, Clyde H. Evans, Brian D. Smedley, Institute of Medicine, Symposium on Diversity in Health Professions in Honor of Herbert W. Ni. The Right Thing to Do, The Smart Thing to Do: Enhancing Diversity in the Health Professions. – М.: , 0. – 0 с. John Haltiwanger, Haltiwanger, Marilyn Manser, Robert H. Topel, Conference on Research in Income and Wealth. Labor Statistics Measurement Issues (Studies in Income and Wealth, Vol 60). – М.: , 0. – 0 с. Charles R. Hulten, Edwin Dean, Michael J. Harper, Conference on Research in Income and Wealth. New Developments in Productivity Analysis (Studies in Income and Wealth, Vol 63). – М.: , 0. – 0 с. National Academy of Engineering and Commission on Behavioral and Socia. People and Technology in the Workplace. – М.: , 0. – 0 с. Ifip Tc5, Wg5.7 International Conference on Advances in Production Mana, Harinder S. Jagdev, J. C. Wortmann, H. J. Pels. Collaborative Systems for Production Management: Ifip Tc5/Wg5.7 International Conference on Advanced Sic in Production Management Systems, September 8 ... Federation for Information Processing, ?257). – М.: , 0. – 0 с. Staff of the Joint Committee on Taxation. Review of the Present-law Tax And Immigration Treatment of Relinquishment of Citizenship And Termination of Long-term Residency. – М.: , 2005. – 0 с. House of Commons - Select Committee on the Modernisation of the House of Commons. Regional Accountability (Hc 282, Third Report of Session 2007-08 - Report, Together With Formal Minutes, Oral and Written Evidence). – М.: , 2008. – 161 с. Committee on Scientific Use of the Radio Spectrum, Committee on Radio Frequencies, National Research. Spectrum Management for Science in the 21st Century. – М.: , 2010. – 160 с. Paul Sutter Chebet. Impact of Liberalized Agricultural Markets on Human Welfare in Kenya. – М.: LAP Lambert Academic Publishing, 2012. – 128 с. Swarna Ukwatta. Impact of female transnational migration on families in Sri Lanka. – М.: LAP Lambert Academic Publishing, 2011. – 292 с. Tsado Haruna. Impact Of Adoption Of Improved Rice Packages On Farmers In Nigeria. – М.: LAP Lambert Academic Publishing, 2014. – 172 с. Shamiso Iline Chingombe and Agrippa Chingombe. Impact of Socio-Economic Factors on Pedagogical Practice In Harare. – М.: LAP Lambert Academic Publishing, 2012. – 152 с. Henry Onyemaechi Akwari. The Impact of Foreign Direct Investment on Economic Growth in Nigeria. – М.: LAP Lambert Academic Publishing, 2011. – 84 с. Iftikhar Feroze. Impact Of Raising Oil Prices On Inflation In Pakistan. – М.: LAP Lambert Academic Publishing, 2011. – 64 с. Taiwo Ayedun and Alan Hankinson. Impact of Training and Development on Organisational Performance. – М.: LAP Lambert Academic Publishing, 2013. – 100 с. David Eugene Windsor. The Impact of Advertising on Children. – М.: LAP Lambert Academic Publishing, 2012. – 64 с. Navnita Megnani. Impact of FM Radio advertising on Listeners in Mumbai. – М.: LAP Lambert Academic Publishing, 2012. – 416 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Ирина Большое спасибо за диплом. 2 июня была защита, все замечательно: рецензию написали отличную, очень хорошо, что были приложения, никаких претензий нет. Вам еще раз большое спасибо и никаких претензий к Вам нет.
