Developing an Internet Marketing Mix Matrix Год выпуска: 2014Автор: Rashad YazdanifardИздательство: LAP Lambert Academic PublishingСтраниц: 276ISBN: 9783659661143Описание The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research.
Похожие книги
Harpreet Singh, G. S. Batra. Pharmaceutical Marketing Mix Strategies: An Indian Perspective. – М.: , 2012. – 132 с. Mary Lou Roberts, Debra Zahay. Internet Marketing: Integrating Online and Offline Strategies. – М.: , 2012. – 512 с. Steve Houston. Internet Marketing Blueprint For Doctors: Set Your Practice Apart Using These NEW Internet Marketing Strategies!. – М.: , 2012. – 154 с. Food Tourism Around The World : Development, Management and Markets. – М.: , 0. – 0 с. Ward Hanson. Principles of Internet Marketing. – М.: , 0. – 0 с. Mary Lou Roberts. Internet Marketing : Integrating Online and Offline Strategies (McGraw-Hill/Irwin Series in Marketing). – М.: , 0. – 0 с. Michael Dunmore. Inside-Out Marketing: How to Create an Internal Marketing Strategy. – М.: , 0. – 0 с. Paul S. Richardson. Internet Marketing: Readings and Online Resources. – М.: , 0. – 0 с. Dan Steinbock. The Birth of Internet Marketing Communications:. – М.: , 0. – 0 с. Peter Alexander, John Nobrega. Internet Marketing Tips for Busy Executives: Simple Ways to Improve Your Internet Presence. – М.: , 0. – 0 с. Charles F. Hofacker. Internet Marketing 3rd Edition with Wall Street Journal Handbook Set. – М.: , 0. – 0 с. Richard Goldhawk. Rookie's Guide to Profitable List Building: Learn How to Build an Effective Opt-In List for Profitable Internet Marketing. – М.: , 2009. – 116 с. Owen P. Miller. 11 Foolproof Internet Marketing Secrets For The Newbie Internet Marketer: An Essential Start Up Guide To Internet Marketing With Top-Notch Marketing ... To Guarantee Your Internet Marketing Success!. – М.: , 2011. – 60 с. Ibrahim Abiodun Oladapo. Developing an Islamic Capital Market in Nigeria. – М.: LAP Lambert Academic Publishing, 2011. – 104 с. Ali Khosraviani. Marketing Mix and Its Influence on Hypermarkets Brand Equity. – М.: LAP Lambert Academic Publishing, 2012. – 80 с. Margarita Isoraite. Particula?rities of Internet Marketing Strategy Formation. – М.: LAP Lambert Academic Publishing, 2013. – 72 с. Rashad Yazdanifard. Developing an Internet Marketing Mix Matrix. – М.: LAP Lambert Academic Publishing, 2014. – 276 с. Образцы работ
Задайте свой вопрос по вашей теме
Контакты
Поделиться
Мы в социальных сетях
Реклама
Отзывы
Евгения (Москва) Спасибо Вам большое, курсовая прошла на ура!!!
